Marketing is an essential part of business success; some companies think everyone should be considered part of its marketing team. Marketing relates to the conception, pricing, promotion and distribution of the ideas, goods or services that meet customer demand. Marketers are the people who study the competition, position a product in the marketplace and develop promotional campaigns. Career opportunities in marketing include product and brand management, advertising and public relations, market research and retailing. Opportunities in this field exist in organizations of all sizes.

Employment Outlook

The California Employment Development Department (EDD) collects data about the state’s workforce. These data include information about the number of people employed in the field, job outlook, and wage information. The California EDD predicts for the period 2008-2018 the number of openings for marketing managers to increase by almost 7% and sales managers to increase by over 15%. For more detailed information about positions in the marketing and sales fields, check the California Occupational Guide for the occupations listed below:

  • Marketing Managers (SOC 11-2021)
  • Sales Managers (SOC 11-2022)
  • Market Research Analysts and Marketing Specialists (SOC 13-1161)

Necessary Education and Skills for Career Success
Two professionals discuss plans for their business.

Marketers must understand the product they represent and how it fits into the marketplace. Employees in marketing need analytical and math skills, creative problem solving abilities, and most importantly, excellent written and oral communication skills. In addition, marketing management duties may extend into such areas as customer service and sales.

General Info About the Program

De Anza College offers two certificates and a degree program to help individuals prepare for employment in the marketing field. In addition to covering the fundamentals of sound business practices, these programs also deal in the specifics related to marketing management such as pricing, promotion, sales and strategy.

Marketing Management Certificate and Degree Programs

Certificate of Achievement

Associate Degree (A.A.)

For more information contact the Marketing Management Program:
Business, Computer Science, and Applied Technologies Division
De Anza L14
(408) 864-8796,8797

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